FAQ

How to define CRM?

  • CRM is a concept whereby an organisation can take a comprehensive view of customer profitability to the company              
  • CRM comprises a set of processes and systems that enables a business strategy to build long-term, profitable relationships with specific customers.  CRM’s key objective is to enhance consumer value through better understanding of individual needs and preferences
  • CRM describes a fundamental  business strategy that will consistently deliver services and products throughout the entire customer relationship
  • CRM is marketing seen through relationships, networking and interaction.

How to chose CRM system?

  • Over 70% of CRM systems implementation ends with unsatisfactory results or with failure – why? Most of them present some of the following issues:
    • Expensive – BIG systems
    • Interrupted data management (acquiring, cleansing, sharing…)
    • Wrong, complicated data models
    • Partially functional (DB focus, analyses, action)
    • Fragmented functionality (too many systems)
    • Low action ability (too long, too difficult)
    • Non-user friendly interface
    • Missing satisfactory branch layer
  • Optins when acquiring a CRM system
    • Proprietary
      • Systems developed by customer based on current customer DB engines and systems, mostly reflect lack of CRM know-how

    • Solutions based on ERP/business modules, mostly delivered as extension of existing basic systems
      • Limited CRM functionality, mostly no communication functionality
      • Mostly high price due to foreign supply, limited or costly personalisation

    • Large corporate CRM systems – Siebel, SAP, Oracle, PeopleSoft
      • Sufficient CRM functionality – mostly DB, rather limited communication functionality (in most cases only call centre connection)
      • High start up as well as admin costs (estimated purchasing cost in level of seeral 10 mil. Czk), long implementation time, limited personalisation

    • MS Office, mail clients solutions (Outlook extension)
      • Highly limited CRM and DB functionality as well as communication

    • Locally developed CRM systems
      • Clear lack of industry expertise in most areas

    • ASP solutions
      • Rapid development in last couple years due to spread, higher security and speed of internet connection, extensive communication functionality (web, email usually as basic, rarely SMS and mass communication)
      • High flexibility, accessibility and data sharing opportunities, easy extendable and scalable
      • Relatively fast and easy implementation, low start up and admin costs – due to unprecedented business models

What are the Invite services?

InviteSuiteCase
CRM consulting
Support

What is Invite system architecture?

  • Thin client – zero or low additional cost (expenses) – easy maintenance, standard UI (web), centralized updates

  • Platform independence on client side (workstations) : standard internet browser is the only requirement => wide range of supported platforms (all versions of Windows, Linux, … and even PDAs and communicators).

  • 3-tier architecture - 3 separated but integrated tiers for robust application:
    • 1st tier above data: executive TransactSQL stored procedures for superior performance and data integrity
    • 2nd tier – business object describing the business logic, written in C# (DotNET)
    • 3rd tier – platform independent thin-client ASP.NET web based user interface - user friendly, logical and clean

  • Interoperability through open object interface and open and extensible data model. Possibility to use first two tiers (SQL procedures and .NET business object) and integrate them into corporate system with its own UI

  • Other components of the (open) solution
    • DLS/ETL for integration with other client's systems
    • Reporting services, OLAP and Business Intelligence to support better business decisions

What are the Invite real time CRM competitive advantages?

  • World leading CRM know-how
  • Simple and process based database structures
  • Complete communication media offer
  • Highest degree of message personalisation – true one-to-one marketing
  • User friendly and intuitive operation
  • Ability to offer cutting edge IT consulting, implementation and integration even with large ERP systems (SAP R3 etc.)
  • Connectivity to biggest and cheapest GSM gate in CEE region – ATS Praha, connectivity contracts with other EU operators
  • Systém automatically up dates latest mobile and internet technology to application, including ad hoc orders via GSM gate operator interface – biggest supplier of mobile technology and content
  • Continuous CRM methodology and consulting support